When a man goes fishing, he has to use a hook to capture a fish. The same way you need to have a creative thing whether in your products or in the advertising campaign to keep your customers in. Customers don’t remember complicated messages. Your probable customer might be considered busy. So all you have to do is to grab the attention of customers in a minimum time period. The hook can be a special benefit of your product or a piece of special information. Even a title or a small tagline can be that hook to capture customers. Here are some powerful marketing strategies that are both creative and effective.
Show off the Hook Creatively
Anything that you find can be a hook, can be used in every communication material. Like a website, brochures, business card, hoarding, lanyard, landing page, social media, the email and also in your corporate dressing. Try to keep these marketing strategies in your promise, benefits, and solutions. This may help to create some more customers also.
Make it Surprising, Emotional and Exclamatory
Like other businesses around you, you can’t use the average emotions. Always try to keep an extreme emotion in your offerings. Customers should feel a taste of “more to come” you have to make them feel extremely finding more from you. Create such a surprising marketing strategy that the customer fears about something missing out. The excitement should always be there.
Make Storytelling Advertisement
For better branding and publicity creating advertisement is the first marketing strategy to come into our mind. Advertisements can be through a Television Commercial Video, Pictures, and Videos on digital media, Posters on the wall, Leaflets on a public area, newspaper advertisements, etc. But whatever way you choose to do an advertisement. It has to be storytelling or something extremely interesting that customers remember for a long long time even after using your product.
Smart and Creative Tagline
Sometimes a tagline can also attract and keep customers stuck to you. The tagline should be representing a reliable function of you that the customer gets a feeling of belongingness and a feeling of strong bond and relation. For example, a phrase that says you are responsible for your customer, promise to help your audience, achieve your goals. Promise them to solve problems, tell to be tension free. Try to tell about a secret benefit in your tagline. This will give a perspective of a championship to the customer. Thrill and excitement is also an extreme emotion which comes in a customer’s mind.
Track Your Competitors Activity
The business owners must be super active and dynamic. They need to have an eye on their competitors. If they are doing better. Then find out how they are doing it, what is their strategy. Owners must have to think out of the box. Always have to think about why customers are coming to them and where else they are going. Then find out the reason and grab the strategy with intellectual power. Know the customers and build a relationship in your own built way.
Find Hidden Benefits of Your Product
Most of the business owners have the wrong idea that customers will buy unique items more. But the truth is customers give priority to a problem-solving item ten times more than a unique item. The products and advertises which contain emotions of positivity, pride, progress, and happiness get more value to the customers. This is how a company creates recall value in the market.
The final target of creative and effective marketing strategies is to enlarge the long-time customer relation value and turn them into repeat customers. In conclusion, the unconventional methods must be applied with energy and brainstorming that finally tend to arrange imagination engagement.