Whether you’re running your small business out of your home or out of a workplace. There’s one thing you can always use and that is more customers. The way to the reach-all term for these new customers is Lead generation. And Your audience no longer wants their attention bought — they want it earned. This means lead generation strategies need to be formed across the industry to better meet the needs of target markets.
To grow, your business you have to gain exposure to new potential clients and customers. obviously, this is far from a new concept—the concept of gaining new customers is as old as business itself. But as industries change, so the ways of accessing new customers are also changed. Many lead generation strategies have been around for hundreds of years, and, as a result, many consumers have become skeptical and almost immune to them.
It is true that successful lead generation strategies differ for business to business—and to figure out what works, you’ll have to know both your own business inside and out, plus what you’re really hoping to accomplish. Some industries are just better suited for social media lead generation tactics, while others still rely on generating new business.
If you don’t understand what lead generation strategies are the right for your business, then it is a risk that you are trying to make the wrong ones fit. And finding out that you’ve sunk time and money into lead generation tactics that don’t yield results is painful—not to mention a hit to the bottom line.
This way you’ll be able to know that your lead generation strategy is perfect.
Always be Testing, But Test the Right Way
Getting advice is a good thing, but it’s dangerous to think that it worked well for someone else, which works well for you. That doesn’t mean you should ignore advice, but that you need to test, test, test – and do it right.
Split test even where you think you don’t need to do it. The results might surprise you, but you’ll be making better, more informed optimization something.
Build an Incentive-Based Referral System
You want to sell a product or service online? Create customized referral codes for your individual clients and prospects—a new client gets a discount for their first purchase, and your loyal client will get a referral discount, too. This works particularly well for online retailers. This way, you’ll be able to know exactly who is sending business your way, and which leads are converting to your clients.
Avoiding the Leaky Bucket Effect
Many B2B marketers spend a lot of time in pouring water into leaky buckets. Rather than fixing the bucket (the marketing funnel), they pour more water (traffic) into the bucket to keep it full.
This is a recipe for inflated acquisition costs and below-average results.
The biggest culprit here is landing pages and your forms. Forms separate your leads from non-leads and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimizing your forms – or using a tool like Leadformly to ensure that you’re not leaving leads behind from your marketing campaigns.
Broadcast Advertising to Your Niche Audience
Content creators need advertisers, so you can still turn listeners into leads, but with even greater potential. That’s because with podcasts, as listeners self-elect downloads, they signal what they’re interested in. Which means you can identify where your audience is a comfort.
Best of all, you’ll take comfort in knowing that you’re not taking the shotgun approach to advertising that comes from radio spots, where a good part of your audience might not be interested in your product at all.
Learn SEO as One of the Strategies
When looking for information only 10% of search users go past the first page of search results. That makes it difficult for any business to get their website in front of potential leads, no matter how well designed or informative it is.
That’s why search engine optimization (SEO) is a great lead generation tactic. Basically, it puts your website in the best position to get on that first page of results.
- Provide good information
- Give answers to frequently asked questions
- Make sure that your writing is clear and concise
- Here’s a basic crash course on understanding SEO strategy.
Learning SEO best practices yourself is free—but if your business is in a particularly competitive market, investing in a consultation from SEO experts which will provide extra value to your lead generation.
Social Media Visibility
Today, social media can make or break a business. If you’re not visible on Facebook, Twitter, Instagram, and any of the other popular social media sites, you’re missing out on a large number of leads. These sites connect businesses to customers and potential customers in an unprecedented way that no company can afford to miss out on. You must do more than simply create a profile, too—you have to make certain you’re visible to your customers by interacting, posting regular updates, and taking full advantage of everything each social platform offers.
By making use of these lead generation strategies, especially if you use them in concert, you can create powerful marketing plans that will reach out to qualified leads lists in order to effectively market your products and services and transform those leads into repeat customers.